AI visibility audit for HVAC companies
A homeowner with no air conditioning now asks an assistant who to call. Before that can go your way, the assistant has to reach your site, read it without running JavaScript, and find out whether you can come today.
Run it on your site
What this checks for an HVAC contractor
It checks whether AI search can reach your website, read it without executing JavaScript, and find the facts an assistant needs to name you: what you service, which brands, which areas, and when you answer the phone. It returns a readiness score and a ranked list of what is blocking you.
The questions we wrote this against
These are what a homeowner types on the worst afternoon of their summer. Each needs a different fact present on your site before an assistant can use you as the answer.
Why it’s hardNeeds an explicit statement about same-day availability, which almost no contractor site makes.
Why it’s hardNeeds after-hours coverage in readable text, not implied by a phone number.
Why it’s hardNeeds the brands you work on named as text, not shown as a row of logo images.
Why it’s hardNeeds a real answer on your own site, or the assistant quotes a national figure from a manufacturer.
Why it’s hardNeeds emergency work named specifically, on a page about it, not listed among twelve services.
The audit does not ask an assistant these questions — answers vary between models and between askings, so that would not be a measurement. It checks whether your site could be used to answer them.
What we look for on a contractor site
The general checks apply to every site. These are the ones HVAC contractors fail most often.
Emergency and same-day questions turn on availability. If your hours and after-hours policy exist only in a header graphic or a widget, they are not there for retrieval purposes.
Repair, replacement, maintenance and indoor air quality attract different questions with different urgency. One services page covering all of them is not specific enough to be quoted for any.
Brand-specific searches are common and high intent. A wall of manufacturer logo images carries no text, so “who services Lennox” cannot match it.
Whether the areas you cover are stated plainly. We also flag the opposite failure — a page per town, which is the doorway pattern search engines penalize.
Whether your structured data identifies the business specifically, and whether the address, phone and hours in it agree with what the page says.
The crawlers behind cited answers are separate agents from the training ones. Contractor sites on hosted platforms often block them all with one inherited rule.
Seven categories,
one hundred points
Thirty-five checks, each worth a fixed number of points. No language model is involved anywhere in the calculation, so the same site always produces the same score — re-run it after the work and see exactly what moved.
- Every check names what it found and what to change
- Checks we could not verify are marked, not counted against you
- A discovery problem caps the score, and the report says so in words
Questions HVAC contractors ask about this
Will this get my company recommended by ChatGPT?
No, and nobody can promise that. Which contractors an assistant names depends mostly on what the wider web says — reviews, forums, dealer listings — which no single website controls. What this measures is the part you do control: whether your site can be reached, read and understood at all.
We get most of our work from Google. Does this matter?
It matters more the further people move toward asking rather than searching, and the work overlaps heavily with ordinary SEO. Crawlability, speed and plainly stated facts help both. Very little of what this finds is speculative — most of it would improve a normal search audit too.
Our site is on a template from our supplier. Is that a problem?
Often, yes, and those are the sites where this tends to find the most. The crawler rules and the rendering behavior were set by the platform, not by you, and the same template is usually shared with contractors in other markets. The report names the specific setting so support can change it.
When is the best time to run it?
Before your busy season rather than during it. The technical fixes take days, but nobody has time to read a report in the middle of a heat wave — and being ready for the spike is the entire point.
How long does it take?
About a minute. The report opens on this page rather than arriving by email, and you keep it whether or not you ever speak to us. Short enough to run between calls, which is usually the only window a contractor has.
What do we do with the result?
The report ranks the fixes by what they are worth. Most are technical changes a competent developer can make in an afternoon. If you would rather have it done, the HVAC hub explains what that looks like.
See what an assistant can read about your company
Free, about a minute, and the report opens on this page.
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Bokrio is not affiliated with OpenAI, Anthropic, Perplexity, Google or Microsoft. Platform names describe what we check.