Google Ads judged on booked jobs, not on clicks

Enough that a month produces sufficient data to decide anything, and no more until it does. The starting figure is set by working backwards from the jobs you want and what one is worth, not from a percentage of revenue. Spending a small budget across many keywords is the most common way to learn nothing slowly.

No, and be wary of anyone who does before seeing your market. Cost per lead depends on competition, your service area, seasonality and what the landing page does with the traffic. What we will commit to is that it is measured properly from day one, which is a lower bar than most accounts clear.

Because most service-business enquiries arrive by phone, and a call leaves no trail unless tracking is deliberately installed. Without it the conversion number in your ads account counts form fills only, which means the reported cost per lead is wrong in a direction nobody can quantify.

Almost never. The homepage answers "who is this company", and a paid visitor arrived asking a much narrower question. A page built for the search — the specific service, the specific problem — converts better for exactly the same click cost, which makes it the cheapest improvement available.

They stop your ads showing for searches you would never want — DIY guides, job hunters, competitors, adjacent services you do not offer. They matter because broad matching is generous by default, and the waste hides in the search terms report where nobody looks. Reviewing it weekly is usually the single highest-return hour in the account.

For many trades, yes, and they do a different job. Local Services Ads sit above the search results, are priced per lead and carry a verification badge, which suits emergency and high-intent work. Search ads give you control over the queries and the page. Running both and comparing cost per booked job is a better decision than picking on principle.

Ads produce traffic immediately and useful data in a few weeks. The first month is mostly about removing waste rather than scaling, because the search terms report only exists once real queries have run. Judging an account in week one is judging noise.

Yes. It is your account, your billing and your history, and it stays that way. An account you cannot take with you means starting from zero on every supplier change, which is a cost that never appears on an invoice.

People search for one, so that is the phrase, but it describes the category rather than what Bokrio is. Ads are one part of a customer-acquisition system that also covers the website, search and follow-up, and the whole thing is judged on booked work rather than account metrics.

Run the free AI Visibility Audit. Enter your URL and the report opens on the page — your readiness score, what is blocking you, and a ranked fix list. It also shows what a paid visitor would land on. If the fixes are worth doing, book a strategy call.