AI visibility audit for roofers
After a storm, homeowners ask an assistant whether a roofer is legitimate before they let one on the roof. Being checkable starts with being readable — which is the part most roofing sites fail.
Run it on your site
What this checks for a roofing company
It checks whether AI search can reach your website, read it without executing JavaScript, and find the facts an assistant needs to name you: what you install, where you work, and whether you are licensed and insured. It returns a readiness score and a ranked list of what is blocking you.
The questions we wrote this against
These are what a homeowner types in the days after weather. Each needs a different fact present on your site before an assistant can use you as the answer.
Why it’s hardNeeds storm and emergency work named on a page of its own, not listed among your services.
Why it’s hardNeeds the license and insurance stated as text. This is the single most-asked verification question in the trade.
Why it’s hardNeeds the inspection described as an offer — what it covers, what it commits them to.
Why it’s hardNeeds a careful, process-focused answer on your site, or the assistant quotes an insurer or a law firm.
Why it’s hardNeeds a real range from you, or a national average from a comparison site becomes the answer.
The audit does not ask an assistant these questions — answers vary between models and between askings, so that would not be a measurement. It checks whether your site could be used to answer them.
What we look for on a roofing site
The general checks apply to every site. These are the ones roofing companies fail most often.
The verification question for this trade. A license number in a footer image, or on a certificate PDF nobody links, cannot answer it.
Storm damage and claim questions are the highest-intent searches you get, and they are usually a paragraph on a general services page rather than a page that could be cited.
Galleries are usually a grid of images with no text. Real project descriptions naming the work and the area give an assistant something to use; a lightbox does not.
Whether the areas you genuinely cover are stated plainly — which for a roofer is also a legitimacy signal, because a company that works everywhere and is from nowhere is exactly what a homeowner is trying to avoid. We flag the opposite failure too: a page per town, which is the doorway pattern search engines penalize.
Whether your structured data identifies the company as a roofing contractor rather than a generic business, and whether the license, address and phone it carries agree with what the page says.
The crawlers behind cited answers are separate agents from the training ones. Sites built on contractor platforms frequently block them all with one inherited rule.
Seven categories,
one hundred points
Thirty-five checks, each worth a fixed number of points. No language model is involved anywhere in the calculation, so the same site always produces the same score — re-run it after the work and see exactly what moved.
- Every check names what it found and what to change
- Checks we could not verify are marked, not counted against you
- A discovery problem caps the score, and the report says so in words
Questions roofers ask about this
Will this get my company recommended by ChatGPT?
No, and nobody can promise that. Which roofers an assistant names depends mostly on what the wider web says — reviews, local news, manufacturer certifications — which no single website controls. What this measures is the part you do control: whether your site can be reached, read and understood at all.
Does this help us look legitimate against storm chasers?
Indirectly, and it is the most useful thing on the report for this trade. The verification facts a homeowner and an assistant both want — license, insurance, how long you have been local, real project work — are usually present on a roofing site in a form neither can read. Making them readable is the fix.
Should our site talk about insurance claims?
It is some of the highest-intent content a roofer can publish, and the audit will flag if you have nothing on it. The caution is what you say: describe the process and what you document at the inspection, and do not promise an outcome or imply you can get a claim approved.
Our site is mostly a photo gallery. Is that a problem?
For this purpose, yes. Images carry no text, so a gallery is close to invisible to anything reading the page for facts. It is not that the photos are wrong — it is that nothing around them says what the job was, where it was, or what it involved.
How long does it take?
About a minute. The report opens on this page rather than arriving by email, and you keep it whether or not you ever speak to us. Worth running in a quiet week rather than the one after a storm, when nobody will read it.
What do we do with the result?
The report ranks the fixes by what they are worth. Most are technical changes a competent developer can make in an afternoon. If you would rather have it done, the roofing hub explains what that looks like.
See what an assistant can read about your company
Free, about a minute, and the report opens on this page.
Get your free AI visibility audit
Bokrio is not affiliated with OpenAI, Anthropic, Perplexity, Google or Microsoft. Platform names describe what we check.