AI visibility audit for solar installers
“Should I get solar?” is now asked of an assistant more often than of an installer. If your site cannot be read, the answer gets built entirely from comparison sites that sell your enquiry back to you.
Run it on your site
What this checks for a solar installer
It checks whether AI search can reach your website, read it without executing JavaScript, and find the facts an assistant needs to name you: what equipment you install, which areas you serve, and how you are certified. It returns a readiness score and a ranked list of what is blocking you.
The questions we wrote this against
Solar is researched for months before anyone calls, and nearly all of that research is now conversational. Each question needs a different fact present on your site.
Why it’s hardNeeds your service areas and certifications as text, or the answer is built from directories.
Why it’s hardNeeds your own explanation of how payback is calculated, or a comparison site owns the answer.
Why it’s hardNeeds the financing you actually offer described plainly, not shown in a calculator widget.
Why it’s hardNeeds dated content. An undated page on rules that move is worth less than no page.
Why it’s hardNeeds a real qualification answer — the kind that lets the wrong roof disqualify itself.
The audit does not ask an assistant these questions — answers vary between models and between askings, so that would not be a measurement. It checks whether your site could be used to answer them.
What we look for on an installer site
The general checks apply to every site. These are the ones solar installers fail most often.
Payback, financing and net metering are where the decision happens. If your only content on them is a calculator widget or a downloadable PDF, you have nothing in the conversation.
Incentives and net-metering terms move. A page that states when it was last reviewed is more usable — and more trustworthy — than one that implies the rules are permanent.
Which panels, inverters and batteries you install, and what you are certified for, stated as text rather than as a row of brand logos.
We flag headline savings figures that are not tied to a method. They read as sales copy to a reader and, depending on wording, can be a compliance problem.
Whether your structured data identifies the business with a type that exists, and whether the address, phone and hours in it agree with the page.
The crawlers behind cited answers are separate agents from the training ones. Blocking all of them with one rule is common and quietly removes you from the research phase.
Seven categories,
one hundred points
Thirty-five checks, each worth a fixed number of points. No language model is involved anywhere in the calculation, so the same site always produces the same score — re-run it after the work and see exactly what moved.
- Every check names what it found and what to change
- Checks we could not verify are marked, not counted against you
- A discovery problem caps the score, and the report says so in words
Questions solar installers ask about this
Will this get my company recommended by ChatGPT?
No, and nobody can promise that. Which installers an assistant names depends mostly on what the wider web says — reviews, owner forums, certification registers — which no single website controls. What this measures is the part you do control: whether your site can be reached, read and understood at all.
Why does this matter more for solar than other trades?
Because the buying process is months of research, and research is exactly what people have moved to asking assistants. An emergency plumber gets found at the moment of need; a solar installer gets chosen after a long stretch of reading, and right now most of that reading happens on sites that make money selling your enquiry back to you.
What schema type should a solar company use?
There is no solar-installer type in schema.org, which surprises people. Electrician or HomeAndConstructionBusiness are the accurate options, and both are better than inventing a type nothing recognizes or falling back to a bare LocalBusiness. The audit accepts either.
We have a savings calculator. Does that count as content?
Not for this purpose. A calculator is a script — there is no text for anything to read, and the output exists only after a visitor interacts with it. It can stay, but the explanation of how the number is arrived at needs to exist as words on the page beside it.
How long does it take?
About a minute. The report opens on this page rather than arriving by email, and you keep it whether or not you ever speak to us. Quick enough to be worth re-running each time the incentive rules change and your content needs a date check.
What do we do with the result?
The report ranks the fixes by what they are worth. Most are technical changes a competent developer can make in an afternoon. If you would rather have it done, the solar hub explains what that looks like.
See what an assistant can read about your company
Free, about a minute, and the report opens on this page.
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Bokrio is not affiliated with OpenAI, Anthropic, Perplexity, Google or Microsoft. Platform names describe what we check.